Tuesday, March 13, 2007

All for the Addy's



















































I recently submitted a campaign for Cervical Cancer Awareness to the student Addy's. I went to great lengths to make sure the campaign was executed properly (ie: selected models, took all of the photos, clean design and layout). This campaign rocks and there was NOTHING that would stop me from completing my mission of getting my work into this competition.

Of course - Murphy's Law - everyhting that could go wrong, went wrong.

The day before the deadline:
my files went corrupt
my flash drive burned up
missed the deadline to FedEx overnite

Someone suggested driving to the location to drop off my submission. UUmm...I'm in Portland and it's only 3 hours to Seattle...do it or not do it? I figured I'd been through this much, I wanted to see this project through to the end damn it.

I was on the road the next morning by 7:30am. Did I mention we were experiencing freakishly cold weather here in Portland and it had begun snowing. I didn't care - I would drive through rain, sleet and snow to get this damn project submitted! And I did - drive through snow - lots of it.

325 miles and nearly 7 hours later I completed my mission. You know, sometimes the journey is more important than the outcome.

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