What makes Izze's sparkling fruit juice so good?

Why do you choose Izze's sparkling fruit juice over the "other stuff"? If Izze's had a personality, who or what would it be? For example, Izze lemon flavored is a conservative banker by day and a has a fetish for feather slippers by night...likes Kung Fu movies and listens to Harry Connick Jr. Who is your Izze?